Google Will Make Youtube Pay-Per-View

You of you saw this coming? Well, I did… as soon as I saw the EDU section of Youtube a few months back, I knew then that Youtube will soon be charging people for the information and video that they have… in a commission basis with the creator of the vidoes. But of course the obvious pay-per-view section of yutube is in movies…. and according to CNET news, Sony and Google are cooking up something like that for the Pay per view section of Yutube.

Here’s what we read:

So far, YouTube has been a free, advertising-supported service, but Google plans to build payment mechanisms into its video-sharing site.

“With respect to how it’ll get monetized, our first priority is on the advertising side. We do expect over time to see micropayments and other forms of subscription models coming as well,” said Google Chief Executive Eric Schmidt after the company reported first-quarter profits Thursday. “We’ll be announcing additional things in that area literally very, very soon.”

The change in tactics will mark a new era for Google’s attempt to make money from YouTube. The service is tremendously popular, but also tremendously expensive to operate, and Google has been working hard for months to come up with a more successful financial formula for sharing video.

Schmidt’s words came at the same time Google is signing a partnership to show Sony Pictures’ full-length movies and build a section of YouTube devoted to professionally made content.

Google has had fractious relations with companies that produce video, but that’s changing now, Schmidt said. “We are making very good progress now with small, medium, and even large-scale studios,” he said.

Tags: Google, ppv, sony, Youtube